{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many deluxe brands drive direct exposure via social media marketing, celebrity partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in decades; it does not have TikTok, and doesn't offer stars free purses.|Hermès' pro